{"id":773,"date":"2020-07-29T18:14:34","date_gmt":"2020-07-29T16:14:34","guid":{"rendered":"https:\/\/caoufe.fr\/?p=773"},"modified":"2021-01-13T23:52:14","modified_gmt":"2021-01-13T22:52:14","slug":"story-telling-pourquoi-caoufe","status":"publish","type":"post","link":"https:\/\/caoufe.fr\/index.php\/2020\/07\/29\/story-telling-pourquoi-caoufe\/","title":{"rendered":"Story-telling : pourquoi Caouf\u00e9 ?"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#ececed;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:16.666666666667% !important;margin-top : 0px;margin-bottom : 10px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 0%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 11.52%;}@media only screen and (max-width:900px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:900px) {.fusion-title.fusion-title-1{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-1{margin-top:10px!important;margin-bottom:15px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-six\" style=\"margin-top:10px;margin-bottom:15px;\"><h6 class=\"title-heading-left\" style=\"margin:0;\"><\/h6><\/div><style type=\"text\/css\">@media only screen and (max-width:900px) {.fusion-title.fusion-title-2{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-2{margin-top:10px!important;margin-bottom:15px!important;}}<\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"margin-top:10px;margin-bottom:15px;\"><h1 class=\"title-heading-left\" style=\"margin:0;\">Story-telling : pourquoi Caouf\u00e9 ?<\/h1><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:50% !important;margin-top : 2%;margin-bottom : 20px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 3.84%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 0%;}@media only screen and (max-width:900px) {.fusion-body .fusion-builder-column-1{width:100% !important;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-no-small-visibility\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:33.333333333333% !important;margin-top : 0px;margin-bottom : 10px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 5.76%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 5.76%;}@media only screen and (max-width:900px) {.fusion-body .fusion-builder-column-2{width:100% !important;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-2{width:100% !important;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 5%;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#ececed;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-column-inner-bg-wrapper\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"box-shadow:0px 0px #f0edf5;;padding: 0px 0px 0px 0px;\" data-bg-url=\"https:\/\/caoufe.fr\/wp-content\/uploads\/2020\/09\/thumb_IMG_6937_1024.jpg\"><\/div><span class=\"fusion-column-inner-bg hover-type-zoomin\"><a class=\"fusion-column-anchor\"><span class=\"fusion-column-inner-bg-image\" style=\"background-image: url(&#039;https:\/\/caoufe.fr\/wp-content\/uploads\/2020\/09\/thumb_IMG_6937_1024.jpg&#039;);background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"><\/span><\/a><\/span><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}.fusion-flex-container .fusion-row .fusion-builder-column-3 > .fusion-column-inner-bg { margin-right:1.92%;margin-left:1.92%; }@media only screen and (max-width:900px) {.fusion-body .fusion-builder-column-3{width:100% !important;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}.fusion-flex-container .fusion-row .fusion-builder-column-3 > .fusion-column-inner-bg { margin-right:1.92%;margin-left:1.92%; }}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-3{width:100% !important;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}.fusion-flex-container .fusion-row .fusion-builder-column-3 > .fusion-column-inner-bg { margin-right:1.92%;margin-left:1.92%; }}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#ececed;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;border-width: 1px 1px 1px 1px;border-color:#ececed;border-style:solid;padding: 7% 8% 7% 8%;\"><style type=\"text\/css\">@media only screen and (max-width:900px) {.fusion-title.fusion-title-3{margin-top:10px!important;margin-bottom:6%!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-3{margin-top:10px!important;margin-bottom:6%!important;}}<\/style><div class=\"fusion-title title fusion-title-3 sep-underline sep-solid fusion-title-text fusion-title-size-six\" style=\"border-bottom-color:#f6f6f6;margin-top:10px;margin-bottom:6%;\"><h6 class=\"title-heading-left\" style=\"margin:0;\">juillet 29, 2020<\/h6><\/div><div class=\"fusion-text fusion-text-1\"><p>Aux d\u00e9buts du projet, j\u2019ai longuement h\u00e9sit\u00e9 sur la forme qu\u2019il devait prendre. J\u2019ai toujours voulu cr\u00e9er un service, dont le b\u00e9n\u00e9fice client serait palpable chaque jour, et en direct. J\u2019aime aussi faire plaisir, notamment avec de la nourriture. Mon id\u00e9e de d\u00e9part \u00e9tait donc de cr\u00e9er un coffetruck, sorte de coffeeshop ambulant, qui s\u2019adresserait \u00e0 une population dynamique, en mouvement, qui a du mal \u00e0 faire des pauses dans la journ\u00e9e. Pendant ma phase de recherches, je suis all\u00e9e \u00e0 la rencontre de plusieurs torr\u00e9facteurs au positionnement bien diff\u00e9rent. Plusieurs m\u2019ont souffl\u00e9 l\u2019id\u00e9e de partir plut\u00f4t sur la cr\u00e9ation d\u2019une marque de caf\u00e9. Je les \u00e9coutais mais restais dans mon id\u00e9e de d\u00e9part, persuad\u00e9e que celle-ci me correspondait mieux.<\/p>\n<\/div><style type=\"text\/css\">@media only screen and (max-width:900px) {.fusion-title.fusion-title-4{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-4{margin-top:10px!important;margin-bottom:15px!important;}}<\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"margin-top:10px;margin-bottom:15px;\"><h3 class=\"title-heading-left\" style=\"margin:0;\"><h4>Et puis est arriv\u00e9 le confinement.<\/h4><\/h3><\/div><div class=\"fusion-text fusion-text-2\"><p>Et l\u00e0, j\u2019ai eu l\u2019occasion de r\u00e9fl\u00e9chir. R\u00e9fl\u00e9chir diff\u00e9remment. Rechercher diff\u00e9remment aussi. Et petit \u00e0 petit, c\u2019est devenu une \u00e9vidence. C\u2019est Fran\u00e7ois (co-fondateur de la micro-br\u00fblerie alsacienne Ominino), qui avait raison. Je devais utiliser mon histoire et mon m\u00e9tier de communicante pour\u00a0<strong>cr\u00e9er ma propre marque<\/strong>.<\/p>\n<p>Je reviendrai dans de prochains articles sur les diff\u00e9rentes \u00e9tapes qui s\u2019en sont suivies, mais ici, on va parler du choix du nom \u00ab\u00a0Caouf\u00e9\u00a0\u00bb. Oui parce que m\u00eame si la prononciation est plut\u00f4t \u00e9quivoque, on me demande souvent \u00ab\u00a0pourquoi ?\u00a0\u00bb.<\/p>\n<\/div><style type=\"text\/css\">@media only screen and (max-width:900px) {.fusion-title.fusion-title-5{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-5{margin-top:10px!important;margin-bottom:15px!important;}}<\/style><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"margin-top:10px;margin-bottom:15px;\"><h3 class=\"title-heading-left\" style=\"margin:0;\"><h3>Couleurs caf\u00e9<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-3\"><p>C\u2019est le nom que j\u2019avais d\u00e9cid\u00e9 de donner \u00e0 ma marque en avril 2020. J\u2019aimais le clin d\u2019oeil \u00e0 la chanson de Serge Gainsbourg, j\u2019aimais le fait d\u2019\u00e9voquer indirectement mon m\u00e9tissage, et j\u2019aimais aussi le fait d\u2019utiliser le terme \u00ab\u00a0couleurs\u00a0\u00bb au pluriel. D\u2019une part parce que cela faisait allusion aux diff\u00e9rentes couleurs que l\u2019on retrouve dans le caf\u00e9, sous toutes ses formes (couleurs du fruit, du grain, de la mouture, de la boisson). Et d\u2019autre part parce que j\u2019avais imagin\u00e9 un logo qui ressemble \u00e0 une couleur de pantone, faisant ainsi un lien (plus ou moins) subtile avec mon m\u00e9tier de base de communicante.<\/p>\n<p>Apr\u00e8s deux ou trois jours de brainstorm solitaire et avec un grand enthousiasme, je me rends na\u00efvement sur le site de l\u2019INPI. Evidemment, j\u2019aurais du le faire d\u00e8s que l\u2019id\u00e9e \u2013 pas originale du tout \u2013 d\u2019appeler ma marque de caf\u00e9 \u00ab\u00a0couleurs caf\u00e9\u00a0\u00bb m\u2019est venue. Mais on dira que l\u2019enfermement li\u00e9 au confinement m\u2019a fait prendre quelques mauvaises d\u00e9cisions. Je d\u00e9couvre alors que la marque est (\u00e9videmment) d\u00e9j\u00e0 d\u00e9pos\u00e9e.<\/p>\n<p>Dans la journ\u00e9e, je discute avec un ami qui est aussi mon imprimeur depuis des ann\u00e9es, \u00e0 qui je parle de mon projet. Il me dit en plaisantant \u00ab\u00a0super, tu vas appeler ta marque \u00ab\u00a0Ka ou F\u00e8\u00a0\u00bb, qui signifie \u00ab\u00a0comment \u00e7a va\u00a0\u00bb en cr\u00e9ole guadeloup\u00e9en. Je souris puis relis son message. Je prends mon ordinateur, ouvre illustrator et commence \u00e0 travailler ce qui deviendra aussi le logo de ma marque.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:24px;width:100%;\"><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-animated\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationOffset=\"100%\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-image: linear-gradient(140deg, rgba(250,243,227,0.4) 10%,rgba(250,243,227,0.4) 90%);background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;border-radius:20px 0px 20px 0px;border-radius:20px 0px 20px 0px;overflow:hidden;padding: 5% 5% 4% 5%;\"><style type=\"text\/css\">@media only screen and (max-width:900px) {.fusion-title.fusion-title-6{margin-top:10px!important;margin-bottom:20px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-6{margin-top:10px!important;margin-bottom:20px!important;}}<\/style><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"margin-top:10px;margin-bottom:20px;\"><h3 class=\"title-heading-center\" style=\"margin:0;\">Caouf\u00e9 \u00e9crit de cette mani\u00e8re, \u00e9tait suffisamment \u00e9vocateur pour que l\u2019on comprenne qu\u2019il s\u2019agit de caf\u00e9 (en tout cas je l\u2019esp\u00e8re :D), et faisait en m\u00eame temps allusion \u00e0 mes origines antillaises. Banco. Quelques jours plus tard, la marque \u00e9tait d\u00e9pos\u00e9e.<\/h3><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-nested-column-0{width:100% !important;margin-top : 20px;margin-bottom : 40px;}.fusion-builder-nested-column-0 > .fusion-column-wrapper {padding-top : 5% !important;padding-right : 5% !important;margin-right : 1.92%;padding-bottom : 4% !important;padding-left : 5% !important;margin-left : 1.92%;}@media only screen and (max-width:900px) {.fusion-body .fusion-builder-nested-column-0{width:100% !important;}.fusion-builder-nested-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-nested-column-0{width:100% !important;}.fusion-builder-nested-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:24px;width:100%;\"><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-4{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-4 > .fusion-column-wrapper {padding-top : 7% !important;padding-right : 8% !important;margin-right : 1.92%;padding-bottom : 7% !important;padding-left : 8% !important;margin-left : 1.92%;}@media only screen and (max-width:900px) {.fusion-body .fusion-builder-column-4{width:100% !important;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-4{width:100% !important;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 60px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container fusion-parallax-none nonhundred-percent-fullwidth hundred-percent-height hundred-percent-height-center-content non-hundred-percent-height-scrolling\" style=\"background-color: #55328b;background-image: url(&quot;https:\/\/caoufe.fr\/wp-content\/uploads\/2020\/09\/rodrigo-flores-T5qjs-63kqQ-unsplash-scaled.jpg&quot;);background-position: center top;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#ececed;border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center\" style=\"max-width:calc( 1200px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationOffset=\"100%\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:900px) {.fusion-title.fusion-title-7{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-7{margin-top:10px!important;margin-bottom:15px!important;}}<\/style><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-six\" style=\"font-size:15px;margin-top:10px;margin-bottom:15px;\"><h6 class=\"title-heading-left\" style=\"margin:0;font-size:1em;color:rgba(255,255,255,0.7);\">L&rsquo;HISTOIRE DES CAF\u00c9S<\/h6><\/div><style type=\"text\/css\">@media only screen and (max-width:900px) {.fusion-title.fusion-title-8{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-8{margin-top:10px!important;margin-bottom:15px!important;}}<\/style><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:47px;margin-top:10px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"margin:0;font-size:1em;line-height:1.26;color:#ffffff;\">\u00c7a vous dit d&rsquo;en savoir plus sur le caf\u00e9 que vous buvez ?<\/h2><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5%;margin-bottom:5%;width:100%;\"><\/div><div ><style type=\"text\/css\">.fusion-button.button-1 .fusion-button-text, .fusion-button.button-1 i {color:#cf8b52;}.fusion-button.button-1 .fusion-button-icon-divider{border-color:#cf8b52;}.fusion-button.button-1:hover .fusion-button-text, .fusion-button.button-1:hover i,.fusion-button.button-1:focus .fusion-button-text, .fusion-button.button-1:focus i,.fusion-button.button-1:active .fusion-button-text, .fusion-button.button-1:active{color:#ffffff;}.fusion-button.button-1:hover .fusion-button-icon-divider, .fusion-button.button-1:hover .fusion-button-icon-divider, .fusion-button.button-1:active .fusion-button-icon-divider{border-color:#ffffff;}.fusion-button.button-1:hover, .fusion-button.button-1:focus, .fusion-button.button-1:active{border-color:rgba(89,73,57,0);border-width:0px;}.fusion-button.button-1 {border-color:#594939;border-width:0px;border-radius:6px;}.fusion-button.button-1{background: #ffffff;}.fusion-button.button-1:hover,.button-1:focus,.fusion-button.button-1:active{background: #cf8b52;}<\/style><a class=\"fusion-button button-flat button-xlarge button-custom button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/caoufe.fr\/index.php\/leur-histoire\/\"><span class=\"fusion-button-text\">Carr\u00e9ment !<\/span><\/a><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-5{width:60% !important;margin-top : 30px;margin-bottom : 40px;}.fusion-builder-column-5 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : calc( 0.05 * calc( 100% - 0px ) );padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 0px;}@media only screen and (max-width:900px) {.fusion-body .fusion-builder-column-5{width:100% !important;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 0px;margin-left : 0px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-5{width:100% !important;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 0px;margin-left : 0px;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-4{ padding-top : 4%;margin-top : 0px;padding-right : 7%;padding-bottom : 4%;margin-bottom : 0px;padding-left : 7%;}<\/style><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-small-visibility fusion-no-medium-visibility\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#ececed;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-justify-content-center\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationOffset=\"100%\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\" style=\"background-image: linear-gradient(180deg, rgba(255,255,255,0.01) 0%, 60%);background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">.fusion-gallery-1 .fusion-gallery-image {border:0px solid #f6f6f6;-webkit-border-radius:3px;-moz-border-radius:3px;border-radius:3px;}<\/style><div class=\"fusion-gallery fusion-gallery-container fusion-grid-2 fusion-columns-total-4 fusion-gallery-layout-grid fusion-gallery-1\" style=\"margin:-5px;\"><div style=\"padding:5.5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/caoufe.fr\/index.php\/product\/colombie-huila\/\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_blank\"><img src=\"https:\/\/caoufe.fr\/wp-content\/uploads\/2021\/01\/ESHOP-CAOUFE-AROMANATIVO-RECTO-flou.jpg\" width=\"1600\" height=\"2040\" alt=\"\" title=\"ESHOP-CAOUFE-AROMANATIVO-RECTO-flou\" aria-label=\"ESHOP-CAOUFE-AROMANATIVO-RECTO-flou\" class=\"img-responsive wp-image-2255\" srcset=\"https:\/\/caoufe.fr\/wp-content\/uploads\/2021\/01\/ESHOP-CAOUFE-AROMANATIVO-RECTO-flou-200x255.jpg 200w, https:\/\/caoufe.fr\/wp-content\/uploads\/2021\/01\/ESHOP-CAOUFE-AROMANATIVO-RECTO-flou-400x510.jpg 400w, https:\/\/caoufe.fr\/wp-content\/uploads\/2021\/01\/ESHOP-CAOUFE-AROMANATIVO-RECTO-flou-600x765.jpg 600w, https:\/\/caoufe.fr\/wp-content\/uploads\/2021\/01\/ESHOP-CAOUFE-AROMANATIVO-RECTO-flou-800x1020.jpg 800w, https:\/\/caoufe.fr\/wp-content\/uploads\/2021\/01\/ESHOP-CAOUFE-AROMANATIVO-RECTO-flou-1200x1530.jpg 1200w, https:\/\/caoufe.fr\/wp-content\/uploads\/2021\/01\/ESHOP-CAOUFE-AROMANATIVO-RECTO-flou.jpg 1600w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 712px) 598px, (min-width: 640px) 712px, \" \/><\/a><\/div><\/div><div style=\"padding:5.5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/caoufe.fr\/index.php\/product\/guatemala-todosantarita\/\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_blank\"><img src=\"https:\/\/caoufe.fr\/wp-content\/uploads\/2019\/11\/MOCKUP-CAOUFE-GUATEMALA-RECTO-1-scaled.jpg\" width=\"2560\" height=\"1707\" alt=\"\" title=\"MOCKUP-CAOUFE-GUATEMALA-RECTO-1\" aria-label=\"MOCKUP-CAOUFE-GUATEMALA-RECTO-1\" class=\"img-responsive wp-image-2229\" srcset=\"https:\/\/caoufe.fr\/wp-content\/uploads\/2019\/11\/MOCKUP-CAOUFE-GUATEMALA-RECTO-1-200x133.jpg 200w, https:\/\/caoufe.fr\/wp-content\/uploads\/2019\/11\/MOCKUP-CAOUFE-GUATEMALA-RECTO-1-400x267.jpg 400w, https:\/\/caoufe.fr\/wp-content\/uploads\/2019\/11\/MOCKUP-CAOUFE-GUATEMALA-RECTO-1-600x400.jpg 600w, https:\/\/caoufe.fr\/wp-content\/uploads\/2019\/11\/MOCKUP-CAOUFE-GUATEMALA-RECTO-1-800x533.jpg 800w, https:\/\/caoufe.fr\/wp-content\/uploads\/2019\/11\/MOCKUP-CAOUFE-GUATEMALA-RECTO-1-1200x800.jpg 1200w, https:\/\/caoufe.fr\/wp-content\/uploads\/2019\/11\/MOCKUP-CAOUFE-GUATEMALA-RECTO-1-scaled.jpg 2560w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 712px) 598px, (min-width: 640px) 712px, \" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><div style=\"padding:5.5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/caoufe.fr\/index.php\/product\/cameroun-mbamkouop\/\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_blank\"><img src=\"https:\/\/caoufe.fr\/wp-content\/uploads\/2021\/01\/ESHOP-CAOUFE-CAMEROUN-RECTO-1.jpg\" width=\"1600\" height=\"2040\" alt=\"\" title=\"ESHOP-CAOUFE-CAMEROUN-RECTO-1\" aria-label=\"ESHOP-CAOUFE-CAMEROUN-RECTO-1\" class=\"img-responsive wp-image-2262\" srcset=\"https:\/\/caoufe.fr\/wp-content\/uploads\/2021\/01\/ESHOP-CAOUFE-CAMEROUN-RECTO-1-200x255.jpg 200w, https:\/\/caoufe.fr\/wp-content\/uploads\/2021\/01\/ESHOP-CAOUFE-CAMEROUN-RECTO-1-400x510.jpg 400w, https:\/\/caoufe.fr\/wp-content\/uploads\/2021\/01\/ESHOP-CAOUFE-CAMEROUN-RECTO-1-600x765.jpg 600w, https:\/\/caoufe.fr\/wp-content\/uploads\/2021\/01\/ESHOP-CAOUFE-CAMEROUN-RECTO-1-800x1020.jpg 800w, https:\/\/caoufe.fr\/wp-content\/uploads\/2021\/01\/ESHOP-CAOUFE-CAMEROUN-RECTO-1-1200x1530.jpg 1200w, https:\/\/caoufe.fr\/wp-content\/uploads\/2021\/01\/ESHOP-CAOUFE-CAMEROUN-RECTO-1.jpg 1600w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 712px) 598px, (min-width: 640px) 712px, \" \/><\/a><\/div><\/div><div style=\"padding:5.5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/caoufe.fr\/index.php\/product\/boxe-dinitiation-au-cafe-de-specialite\/\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"https:\/\/caoufe.fr\/wp-content\/uploads\/2020\/09\/20210819_104400-scaled.jpg\" width=\"1920\" height=\"2560\" alt=\"box initiation cafe de specialite caoufe\" title=\"20210819_104400\" aria-label=\"20210819_104400\" class=\"img-responsive wp-image-2871\" srcset=\"https:\/\/caoufe.fr\/wp-content\/uploads\/2020\/09\/20210819_104400-200x267.jpg 200w, https:\/\/caoufe.fr\/wp-content\/uploads\/2020\/09\/20210819_104400-400x533.jpg 400w, https:\/\/caoufe.fr\/wp-content\/uploads\/2020\/09\/20210819_104400-600x800.jpg 600w, https:\/\/caoufe.fr\/wp-content\/uploads\/2020\/09\/20210819_104400-800x1067.jpg 800w, https:\/\/caoufe.fr\/wp-content\/uploads\/2020\/09\/20210819_104400-1200x1600.jpg 1200w, https:\/\/caoufe.fr\/wp-content\/uploads\/2020\/09\/20210819_104400-scaled.jpg 1920w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 712px) 598px, (min-width: 640px) 712px, \" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-6{width:33.333333333333% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-6 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 8.64%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 0%;}@media only screen and (max-width:900px) {.fusion-body .fusion-builder-column-6{width:100% !important;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-6{width:100% !important;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_3 1_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\" style=\"background-image: linear-gradient(180deg, rgba(255,255,255,0.01) 0%, 60%);background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:900px) {.fusion-title.fusion-title-9{margin-top:10px!important;margin-bottom:5px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-9{margin-top:10px!important;margin-bottom:5px!important;}}<\/style><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-six\" style=\"margin-top:10px;margin-bottom:5px;\"><h6 class=\"title-heading-left\" style=\"margin:0;\">Boutique en ligne<\/h6><\/div><style type=\"text\/css\">@media only screen and (max-width:900px) {.fusion-title.fusion-title-10{margin-top:10px!important;margin-bottom:20px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-10{margin-top:10px!important;margin-bottom:15px!important;}}<\/style><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"font-size:28px;margin-top:10px;margin-bottom:20px;\"><h3 class=\"title-heading-left\" style=\"margin:0;font-size:1em;\">Les caf\u00e9s Caouf\u00e9<\/h3><\/div><div class=\"fusion-text fusion-text-4\"><p style=\"font-size: 14px; line-height: 22px;\" data-fusion-font=\"true\">Et si le meilleur endroit pour boire un bon caf\u00e9, c&rsquo;\u00e9tait chez vous ? D\u00e9couvrez le caf\u00e9 de sp\u00e9cialit\u00e9 avec Caouf\u00e9&#8230;<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:e;margin-bottom:e;width:100%;\"><\/div><div ><style type=\"text\/css\">.fusion-button.button-2 {border-radius:6px;}<\/style><a class=\"fusion-button button-flat fusion-button-default-size button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/caoufe.fr\/index.php\/boutique\/\"><span class=\"fusion-button-text\">JE FONCE !<\/span><\/a><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-7{width:33.333333333333% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-7 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 0%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 8.64%;}@media only screen and (max-width:900px) {.fusion-body .fusion-builder-column-7{width:100% !important;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-7{width:100% !important;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-5{ padding-top : 7%;margin-top : 0px;padding-right : 0px;padding-bottom : 7%;margin-bottom : 40px;padding-left : 0px;}<\/style><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aux d\u00e9buts du projet, j\u2019ai longuement h\u00e9sit\u00e9 sur la forme qu\u2019il devait prendre. J\u2019ai toujours voulu cr\u00e9er un service, dont le b\u00e9n\u00e9fice client serait palpable chaque jour, et en direct. J\u2019aime aussi faire plaisir, notamment avec de la nourriture&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[],"_links":{"self":[{"href":"https:\/\/caoufe.fr\/index.php\/wp-json\/wp\/v2\/posts\/773"}],"collection":[{"href":"https:\/\/caoufe.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/caoufe.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/caoufe.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/caoufe.fr\/index.php\/wp-json\/wp\/v2\/comments?post=773"}],"version-history":[{"count":6,"href":"https:\/\/caoufe.fr\/index.php\/wp-json\/wp\/v2\/posts\/773\/revisions"}],"predecessor-version":[{"id":2119,"href":"https:\/\/caoufe.fr\/index.php\/wp-json\/wp\/v2\/posts\/773\/revisions\/2119"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/caoufe.fr\/index.php\/wp-json\/wp\/v2\/media\/2069"}],"wp:attachment":[{"href":"https:\/\/caoufe.fr\/index.php\/wp-json\/wp\/v2\/media?parent=773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/caoufe.fr\/index.php\/wp-json\/wp\/v2\/categories?post=773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/caoufe.fr\/index.php\/wp-json\/wp\/v2\/tags?post=773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}